No matter what stage or state my love life is in, I always feel like Valentine's Day is just a disaster waiting to happen. Expectations are high—unrealistic in many cases—and you are bound to put a foot wrong. The gift was not expensive enough. The gift was too expensive. The restaurant was all wrong… the potential for error is unlimited.
First off, women buy gifts for men on Valentine's. Men don't buy anything—just wait, they aren't off the hook though. Women who work in the more traditional Japanese office were expected to buy a gift for every male co-worker. Maybe it was just something small like some chocolates, but you couldn't leave anyone out. So now it's expensive and stressful.
Fast forward one month to March 14. White Day. This is the day the guys have to pony up. Men are now expected to give a gift to each woman who gave them something on Valentine's. The custom is that the man's gift be three times the value of the woman's gift. You can imagine the gaming that goes on here by couples. If she wants something really wonderful, she can give the man something expensive. Then she's guaranteed a minimum value of her gift. If she doesn’t get it — well let's just say breakups occur with startling frequency on March 14. The smart guys would break up on February 13, just to avoid all of this ritual. I think the whole thing is ridiculous, sexist and sets everyone up with the wrong expectations and obligations.
I don't think there should be any obligation to do something, otherwise the recipient of whatever you do or buy might wonder if you acted only out of obligation, even in happy, healthy relationships. My solutions is to just ask: how do you feel about Valentine's Day and how should be celebrate it? Maybe that's too bold for some people, but it gets all the worries into the open. Even better, exchange lists of gifts or activities you each would like and then choose based on available time and budget. At least you'll know what would make your partnerhappy, even if you didn't come up with the idea yourself.
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